Schlauzer Schlauze is the biggest beer brand in the world.
With a portfolio of more than 300 brands including Schlauz, Schlafly, and Miller, it is widely regarded as one of the most valuable brands in the market.
Schlauzers flagship beer is Schlafman’s Schlafbier.
With over 15 million bottles sold annually and its iconic name synonymous with craft beer, Schlauzing has been synonymous with beer for decades.
Now, it has announced it will shut its doors to the public at the end of March 2019.
Schaefer Schlauzes parent company, Schlachtmann, says the closure will be a significant blow to the brand.
“It’s the end result of a difficult decision, but it was the right decision for Schlauzo, the company, and the employees,” said Schlauez President and CEO Robert Schauze.
The news of the closure came after Schlauza’s annual shareholder meeting was held on Tuesday in Hamburg, Germany.
Schlauzer Schleibaum said that it has already sold around 6 million bottles of Schlafmann’s Schleibermann and the rest are currently available for immediate consumption.
“We have sold more than 7.5 million bottles in the past year,” said Schleibner.
“Our distribution system in Germany is well-established and it was a challenge to provide all our products at a fair price.”
The company also announced plans to take the company’s business online.
In a statement, the brand said it would have to focus on growing the brands beer and distribution capabilities.
The announcement comes after Schlafler announced plans in February 2019 to shutter its German headquarters in Hanover, Germany, and in May 2019 it closed its global offices in Munich, Germany and Paris.