In the US, Madison Brewery is the brand of choice for beer lovers in the Boston area.
The beer, which has been named one of the Best of 2017 by Boston Magazine, is a little more than five percent alcohol by volume (ABV) with a hoppy aroma and flavors of pine, lemon, and honey.
In a few beers, Madisons beer gets a bit more tart, like the Madisons Imperial IPA, but the majority of the beer is brewed with its traditional malt base and a touch of hops.
Madisons Brewing is a family-owned company founded in 1998, and has been around for nearly three decades.
Madison’s founder and co-founder, David Madison, started the brewery in 1992 in the basement of his family’s Boston home.
Today, Mads family is a major contributor to the business and continues to operate it as a fully-owned subsidiary.
Mads father, James, served as president and general manager for Madison Brewing from 1992 to 2006.
Today Madisons employs over 1,400 people.
“The Madisons family is our company and we want to keep it that way,” Madison told Mashable.
“That’s why we’re the most diverse, most entrepreneurial and most creative brewery in the world.”
To get a better sense of how the brewery functions, Mashable spoke to Madison and the brewery’s founders about how Madison operates and how the company has evolved over the years.
Madiison: You’ve got a whole family here.
I’m really proud of that.
The family is like our family.
It’s the same thing as when I was a kid.
It was family.
The whole time I was growing up, my mom would go to work and she would be working all the time.
My dad, on the other hand, would go out to the yard and he would go fishing.
The two of them would have to share the boat, and that was it.
The house, and then our two little girls, they’re really close together.
The boys have their own backyard, but they live a lot closer together than my little sister, so we kind of shared a backyard.
They’re really fun kids.
They just have a different way of living and living together, but I think that’s what it’s all about.
MadISON: When we started, we had two kids.
I had my daughter when I first came here.
We were like, “We’ve got to get rid of that one.”
It was probably the second or third time I’d been here, but it was so hard to do.
We moved in with the family, and it was a different experience.
It felt like a whole different world, and you didn’t really feel like you were part of a family.
They kind of made it work.
But when you get out there, it’s like, there’s no one to call on, you’re not in your house.
It didn’t feel like family at all.
They were like two little kids living in a basement, and when I went to work, they were like “Hey, come home.”
They were happy and they were in the yard, but you’re on your own.
That’s how I saw it.
It changed my life.
They went to college together, and I think they learned a lot from each other.
They bonded so much more and learned so much from each one of them.
It taught them to appreciate life.
But it didn’t make it easy for me to come home.
I just didn’t know how to deal with it.
And it was just very hard to come back to normal.
It took years.
The transition from one generation to the next was a lot of hard work.
It really affected us.
I didn’t realize that.
It made us a different team, but we didn’t even know it.
I was so young, I had no idea.
The business didn’t exist when I came here, so I just started from scratch.
MadIison: It’s funny, the first year that I came back, I was still working, but now it’s grown so much.
It doesn’t matter how much I drink, it doesn’t make any difference.
I get more accomplished, I have more fun.
It just takes time to really understand.
I think people that come here, I think it’s more about being able to embrace the process, and not having to go back to a previous place.
The next step is really to grow our brand and create more awareness.
It becomes more fun to be here, to know that this is our house and we have our own backyard.
And when we get there, we’re happy and excited to be able to enjoy ourselves, and be a part of the world.
Madmadison: There are so many things that are really fun